Movies at Home, For $20,000
A proposed service aims to bring movies to homes the same day they hit theaters, a milestone that Hollywood has long anticipated with a mixture of fear and fascination.
But there’s a catch: At the prices currently being discussed by Prima Cinema Inc., the start-up that is touting the service, those movies will reach only world’s the best-appointed living rooms.
Prima plans to charge customers a one-time fee of about $20,000 for a digital-delivery system and an additional $500 per film. The Los Angeles-based company has around $5 million in backing from the venture arm of Best Buy Co. and General Electric Co.’s Universal Pictures, and hopes to start delivering movies to customers as soon as a year from now.
by Lauren A. E. Schuker