BlockBuster to distribute Warner Bros DVD rentals 28 days after release, losing edge on competition
It was only a couple of weeks ago that BlockBuster and Warner Bros were trialling the release of DVD titles into the former company’s rental kiosks on their day of commercial release, but it seems like that’s a future we’re not going to see any more of. The pair have now announced a partnership whereby BlockBuster will offer WB’s new DVD titles for rent 28 days after launch, matching Redbox and Netflix who are also subject to a four-week delay. This follows similar deals being concluded by BlockBuster with Universal Studios and 20th Century Fox, with the major benefits being lower acquisition costs and a direct relationship with the studio. We just wonder if those savings will be worth losing the one big differentiator BlockBuster had working in its favor.