500 by Gucci (The new Fiat)

The Project

In the year that sees the celebrations of 150 years of Italian unification and on the occasion of the 90th anniversary of the establishment of the Gucci brand, Fiat and the Florence-based label present the “500 by Gucci”, an important partnership between two brands that have always expressed Italian genius and creativity across the world.

The Style

The car is the result of intensive creative collaboration between Stile Fiat and Gucci, a co-design project where the work by the Italian designer label is devised to enhance the distinguishing traits of the iconic 500. Consequently, “500 by Gucci” represents the perfect blend of two stylistic approaches which, each in its respective field, have made Italian style so famous and influential all over the world, focusing as ever on attention to detail, the ongoing pursuit of quality materials, in the spirit of a simple yet refined elegance.