Toys R Us launches family-friendly internet movie service, plans Tabeo access, HD video and more
Toys”R”Us Movies offers immediate access to an extensive digital library of premium video content for streaming and download. This family-centered service features new movie releases the same day they hit retail store shelves and television shows the day after they air, with no subscription required. Toys”R”Us Movies also offers select new releases before they go on sale, such as DreamWorks Animation’s Madagascar 3: Europe’s Most Wanted, which has been made available for digital download nearly two weeks before the DVD is available in stores. Once customers select movies or television shows from Toys”R”Us Movies, they can be downloaded and stored in their personal Toys”R”Us Movies library for future viewing. For offline viewing, the Toys”R”Us Movies download player is offered for PC users at this time.